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Think Local

More than 90 per cent of Australian teachers -including many on the peninsula - are digging into their own pockets every year to buy supplies for their classroom and students.

"You wouldn't think a lack of school supplies exists on the Northern Beaches, but it does," says Kelly Neve, the marketing director of Yoobi.

"It's crazy. It's not just regional areas -teachers are forking out money all over Australia." This includes teachers at Narrabeen Primary School and Seaforth Primary School.

"One peninsula teacher revealed she spends $5000 a year on school supplies for her classroom," the Fairlight local adds. "And on a larger scale, in Australia, over 1 million children are living in a family that can't afford basic school supplies."

These are the horrifying facts that drove Yoobi founders Ido Leffler and Lance Kalish to establish an extremely generous charitable initiative one year ago. Their pledge, based on the one-for-one model, means for every Yoobi product sold, another product is gifted to a school in desperate need of supplies.

Fast forward to today, and Yoobi have provided more than 24,000 Australian students with school supplies.

Yoobi collates its sales, and looks at how many items it needs to donate.

The company has partnered with the Smith Family, who then let Yoobi know the particular schools that need the supplies most.“In 2015, one of the schools was Seaforth Primary when a fire broke out at the school and destroyed five classrooms,” Kelly confirms.

"The model is so straightforward, transparent, and it's permanent - this initiative doesn't have an end date."

The company's products are also stocked in the USA, and Yoobi's charitable projects are implemented there too.

"Music superstars Pharrell Williams and Usher found out about what we do, and they wanted to get involved, which has been amazing," Kelly reveals.

"And locally, TV presenter Osher ainsberg is our biggest fan, and gives us celebrity support. So does Home and Away star Matt Little."

While the one-for-one initiative may seem generous enough, Yoobi took their charitable ways one step further in January with their #sharefive social media campaign. All Instagram users had to do was post a picture of themselves holding up their hand, and tag @yoobiaustgralia and #sharefive, and the company would donate five stationary items to students in need.

The campaign was so successful Yoobi donated nearly 10,000 additional school supplies.

"It's just part of our business model -to give back," Kelly simply states.

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