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What's New - February 2018

Published:
20/12/2017
Author:
Steve Indersmith

If you missed it, a 2015 Nielsen Global Trust in Advertising Report concluded that adverts in print were somewhat or completely trusted by 55% of those surveyed, compared to just 34% for search engine adverts and 29% for social network adverts. More than 30,000 consumers surveyed!

Reaffirming the case for print and digital, a further study found that brand recall was 70% higher for print media advertising than digital advertising and, most importantly, the motivation to act was 20% higher for print.

This will be Peninsula Living’s tenth year as the media partner for the Northern Beaches Business Awards. I’d encourage all to enter as it’s a great means of differentiating your business. Register your business NOW at https://thebusinessawards.com.au/ - voting opens late March.

Active Networks started life as a single magazine publisher. Today we are morphing into a marketing company that publishes. Today we can put you in print across the Northern Beaches and North Shore, manage your Facebook and Google advertising, provide a solution for your SEO, push your promotions and events out through Think Local and our EDM, manage your automated email campaigns and build your email database. With nearly 20 years’ servicing local business and residents, we are well positioned to know what works. Give me a call and let’s see if we can help you.

To understand more about the power of Print and Digital advertising working together, read my recent article.

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