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496 results for Think Local Articles / All Categories
2 + 2 = 5

 

2 + 2 = 5

Author

Steve Indersmith

Published:

19/09/2018
Over the years, researchers and the media industry have embraced the fact that running traditional media with an online campaign is more effective than advertising in just traditional media or online.

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Where are leads coming from?

 

Where Are Your Leads Coming From?

Author

Steve Indersmith

Published:

22/08/2018
I’d be a rich person if I received a dollar for every time a business owner incorrectly stated they know where their leads are coming from.

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Email Reporting

 

Email: Reporting

Author

Will Jago

Published:

22/08/2018
None of us like to admit it, but reporting is arguably the most important part of the email campaign, and that’s why at Active Networks, we use every report to shape our next email campaign. Here are seven simple ways t

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Re-engagement Strategy

 

Email: Perfect Your Re-engagement Strategy

Author

Will Jago

Published:

20/07/2018
In this article, I provide an overview of an ‘Inactive’ subscriber, provide four reasons to re-engage your inactive subscribers and give you six tactics on how to re-engage your subscribers...

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Active networks Customer Journey

 

Understanding Your Customer Journey

Author

Steve Indersmith

Published:

18/07/2018
In 1898, E. St Elmo Lewis came up with a model to describe the customer’s journey from the time the customer was attracted to the product or service until the time they purchased it.

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Using Guarantees To Sell

 

Using Guarantees To Sell

Author

Steve Indersmith

Published:

18/07/2018
In this article, I will focus on risk. A consumer’s buying behaviour is heavily dependent on the perceived risk.

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Think Local Deals

 

Think Local: The Value of Deals

Author

Will Jago

Published:

18/07/2018
There is a common concern among prospective Think Local advertisers around running deals. That concern is warranted if deals are not used correctly.

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Email Marketing: A/B Testing

 

Email Marketing: 9 Tips to A/B Testing

Author

Will Jago

Published:

18/07/2018
One of marketers’ common downfalls with email marketing is not A/B testing. Or, not A/B testing effectively...

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Swiping Left on Bad Social Media Etiquette

 

Swiping Left on Bad Social Media Etiquette

Author

Shahrin Shamim

Published:

17/07/2018
Local school teacher Michaela Laurentz has found the solution to deteriorating social skills in young men: a #GUYCODE...

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Tracking Your Adverts

 

7 Tips to Tracking Your Adverts

Author

Steve Indersmith

Published:

17/05/2018
Since the growth of below-the-line marketing channels, employees are put under an ever-increasing pressure to track every source of their marketing, regardless of the goal.

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