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493 results for Think Local Articles / All Categories
Re-engagement Strategy

 

Email: Perfect Your Re-engagement Strategy

Author

Will Jago

Published:

20/07/2018
In this article, I provide an overview of an ‘Inactive’ subscriber, provide four reasons to re-engage your inactive subscribers and give you six tactics on how to re-engage your subscribers...

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Active networks Customer Journey

 

Understanding Your Customer Journey

Author

Steve Indersmith

Published:

18/07/2018
In 1898, E. St Elmo Lewis came up with a model to describe the customer’s journey from the time the customer was attracted to the product or service until the time they purchased it.

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Using Guarantees To Sell

 

Using Guarantees To Sell

Author

Steve Indersmith

Published:

18/07/2018
In this article, I will focus on risk. A consumer’s buying behaviour is heavily dependent on the perceived risk.

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Email Marketing: A/B Testing

 

Email Marketing: 9 Tips to A/B Testing

Author

Will Jago

Published:

18/07/2018
One of marketers’ common downfalls with email marketing is not A/B testing. Or, not A/B testing effectively...

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Think Local Deals

 

Think Local: The Value of Deals

Author

Will Jago

Published:

18/07/2018
There is a common concern among prospective Think Local advertisers around running deals. That concern is warranted if deals are not used correctly.

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Swiping Left on Bad Social Media Etiquette

 

Swiping Left on Bad Social Media Etiquette

Author

Shahrin Shamim

Published:

17/07/2018
Local school teacher Michaela Laurentz has found the solution to deteriorating social skills in young men: a #GUYCODE...

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Tracking Your Adverts

 

7 Tips to Tracking Your Adverts

Author

Steve Indersmith

Published:

17/05/2018
Since the growth of below-the-line marketing channels, employees are put under an ever-increasing pressure to track every source of their marketing, regardless of the goal.

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Building Trust in Advertising

 

Creating Trust in Advertising

Author

Steve Indersmith

Published:

17/05/2018
Trust in advertising has always been an issue and today even more so. With fake news, fake reviews and programmatic advertising, consumers have reason to be wary. We discuss the link between trust and purchase intent...

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Multichannel Marketing

 

Think Local: A Multi-Channel Marketing Solution

Author

Will Jago

Published:

17/05/2018
TV, Radio, Google, Social Media, Print, SEO? It's hard to know which channel to focus on.

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Email Delivery Image

 

8 Ways to Improve Your Email Delivery

Author

Will Jago

Published:

17/05/2018
Only 79% of marketing emails reach the recipient’s inbox! That's an awful lot of the work, and potential, which is going to waste. In this article, I address 8 factors that will be affecting your email delivery.

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