The main benefit of running a Deal is to bring attention to your business. It's the eye-catching product that draws attention to your business through emotional engagement. If you have a new area of your business, or an area that is under-performing, a Deal can really help to spice things up for you. Once you have the clients through the door, the Promotions & your great customer service will keep them coming back for more. Remember, you could have the best Deal in the world and the best Promotion in the world, but if you don't have a great image too, you won't get the results you deserve. Images are so important.